Ground-breaking, culture-defining, pioneering hip hop label Death Row Records is celebrating their 30th anniversary with the launch of it's first ever online store.

The digital hub will serve as the one-stop shop for music, merchandise, and collectibles from one of the genre's most iconic brands. Responsible for forging the golden era of gangsta rap in the 90's, Death Row's undoable impact on the culture was evident in the rise of generational superstars like Dr. Dre, Snoop Dogg, 2Pac, in addition to cult-championed veterans such as Tha Dogg Pound and the man with the Midas Touch when it came to the hook, Nate Dogg.

The news of the launch is also paired with the announcement that the label will be reissuing four classic Death Row titles from the vault on 4/20 including, Dr. Dre’s The Chronic; Snoop Doggy Dogg’s Doggystyle; 2Pac’s All Eyez on Me; and Makaveli’s (2Pac) The Don Killuminati (7 Day Theory). The cassette release of these full length timepieces mark the first time since the ’90s that the Death Row titles will be reissued on cassette. Pre-orders are currently available - HERE

Lastly, Death Row Records has announced a series of blockchain-based non-fungible-tokens (NFTs) that will be releasing throughout the year. The first in the succession is Series 1: Nobody Does It Better, appropriately named after the classic track from Nate Dogg which also serves as the audio bed for the limited edition NFTs in Series 1. The available tiers are as follows.

3 Ultra-Rare 30th Anniversary Diamond Medallion & Necklace NFTs - Price: $30,030.30
Includes:

• 1 of 3 King Ice Limited Edition Death Row 30^th Anniversary Medallion & Necklace:
  • Extra-large King Ice medallion; back of the medallion opens up to use as a secret stash to hide your “valuables”
  • First buyer receives #1 of 3. Second buyer receives #2 of 3, and third buyer receives #3 of 3
• The medallion & necklace will be hand-delivered to the buyer
• Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better”
• 3D files of the medallion necklace will be sent to buyers

30 Limited Edition Deluxe 30th Anniversary Gold Coin NFT- Price: $1,0030.30
30^th Anniversary Merch Bundle including

(1) Very Best of Death Row vinyl

(1) Short sleeve t-shirt

(1) Long sleeve t-shirt

(1) Hoodie

(1) Beanie

(1) Mug

(1) Vinyl slipmat (2) Masks

• The Deluxe Death Row 30^th Anniversary Gold Coin NFT
• Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better”

300 Limited Edition Deluxe 30th Anniversary Silver Coin NFTs - Price: $30.30

• The Deluxe Death Row 30^th Anniversary Silver Coin NFT
• Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better'