Photo by @ShawnBrandonMedia

Guesting for a special bonus episode of the award-winning On Wednesdays We Wear Black Podcast with Sophie K and Yasmine Summan, Black Veil Brides' originator Andy Biersack sat in for a discussion regarding his new Bleeders campaign which spans a new EP, comprehensive touring plans and even a civic-minded blood drive tied closely to the concept. 

As for the inspiration, Biersack shared that Bleeders was derived from his love and appreciation for the 1979 cast recording of the Stephen Sondheim musical, Sweeney Todd: The Demon Barber of Fleet Street.Biersack explained that the performances from Len Cariou and Angela Landsbury left an indelible mark on him creatively - imploring him to learn how to sing and appealing to his fascination with compelling characters like the vengeful barber and his well-established love for the likes of Batman.

Biersack would speak candidly about how the darker, scary side of culture not only piqued his interest, but also worked well in pillowing the kind of real-life fears that he dealt with growing up. He referenced essentials like the Resurrection-era of Misfits and Sweeney Todd as examples of  horror-leaning entries that served as important go-between from the anxieties of real life, with larger than life horror done artistically.

Coupled with the Bleeders EP and the ongoing North American tour with UK sensation Creeper, Biersack was not only excited about the prospect of showcasing his next creative iteration live, but also about the important initiative linked to the run. Along with the tour, Black Veil Brides is spearheading a blood drive with the American Red Cross for the tour. It's an idea he explains that was borrowed from Blackie Lawless and W.A.S.P.

Known for their over-the-top stage show and copious amounts of prop blood during their performances, the band ran with the idea of doing a blood drive back in their heyday. Biersack explained that given the nature of the EP, the idea of reviving the idea seemed fitting and a smart way to emphasize the kind of community that remains core to all things Black Veil Brides. 

The conversation touches on Biersack's continued personal and professional evolution, his ongoing efforts to be productive and not indulge the toxicity of the internet and how he prioritizes sincerity over strategy when it comes to art and music.

Check the complete episode of On Wednesdays We Wear Black below. 

Along with the news of the pending EP and the teaming with Spinefarm, Black Veil Brides have begun their live production of Bleeders with the kick off of their North American tour. Along with Creeper, Dark Divine and Ghostkid, Black Veil Brides are currently trekking the country for the next month, showcasing the totality of Bleeders live.

Additionally, the band is using their unique platform to appeal to the BVB Army for a virtual blood drive benefitting the American Red Cross. As of April 22, fans have pledged 1577 pints. For context, one pint of blood can save some three lives. "As Bleeders, it's our mission to effect positive change. Help us to help others in this time of need," the band shared in a collective statement calling their followers into action. 

The Bleeders EP arrives via Spinefarm later this year. See the complete list of dates and cities for the North American Bleeders Tour featuring Black Veil Brides, Creeper, Dark Divine and Ghostkid below. 

Get tickets - HERE