Photo by Celina Kenyon
Alt culture retailer HOT TOPIC has announced a new social-first, live music performance series, HOT TOPIC LIVE. The performance series will be filmed inside the company's new custom built concert space located at the Hot Topic flagship location in Hollywood, CA. Tapping into the live music and subculture era where live in-store performances and midnight signings reigned supreme, the series brings together fans and bands for an unique, intimate experience.
Launching HOT TOPIC LIVE in a big way, the brand enlisted Pierce the Veil for an exclusive performance. Ripping through three of the band's most beloved entries, "So Far, So Fake," "Bulls In the Bronx" and "Pass the Nirvana" roared inside close confines as fans got an upclose and personal glimpse of the headliner's live horsepower.
“We’re excited to kick things off as the first band to perform for HOT TOPIC Live,” shared Pierce the Veil frontman Vic Fuentes. “Our band has grown up with Hot Topic since the very beginning, so it’s really cool to see them create a new space for alternative artists like us to bring our songs to life for the fans. The performance was intimate, the vibe in the studio was fun and loose, and the production team worked hard behind the scenes to create something special for everyone watching at home. We hope you enjoy it.”
Hot Topic Vice President of Marketing Andrea Lewis added, “Music is in Hot Topic’s DNA - we’re fans first, and our authentic relationships with artists and fans make HOT TOPIC Live a natural evolution in how we show up in the music space. This is an exciting new chapter in our connection to music culture, with a stage that’s unmistakably Hot Topic and moments fans won’t find anywhere else.
Launching with Pierce The Veil makes it especially meaningful given our longstanding relationship with the band. We can’t wait for fans to watch and feel that energy for themselves.”
Each segment filmed inside HOT TOPIC LIVE will feature curated programming designed to bridge fashion and music. In addition to the intimate performances, each episode will also include the Hot Minute, a rapid-fire Q&A with the band. Hot Topic Live will also feature 'My First Band Tee,' offering insight to band members first band t-shirt. 'Behind the Tee Wall,' will also include a comprehensive conversation with each band giving fans a glimpse at stories and insights that matter to their favorite bands.
Fans are encouraged to follow @hottopicmusic and @hottopic via socials for regular updates.
