Morgan Lander of Kittie and Esjay Jones of We Are PIGS Unveil N/A Collab Beer

Morgan Lander of Kittie and Esjay Jones of We Are PIGS Unveil N/A Collab Beer

- By Ramon Gonzales

Combining names to form KittiePig, the introduction to the new brand comes in the form of a non-alcoholic Saskaberry Blonde.

Photo by Whitney South

Introducing KittiePIG. 

The vision of Morgan Lander of Kittie and Esjay Jones of We Are PIGS, the hybrid moniker is the working to fill a void in the concert beverage game by giving fans a non-alcoholic option when it comes to cracking open a can during their favorite set. 

The concept was spawned organically when Jones and Lander worked to together on music a couple of years ago. Releasing "MOOT" as a collab track, with Lander guesting on the We Are PIGS cut, the two found a creative kinship that would ultimately lead to impacting the non-alcoholic beverage market. 

Launching the brand with a non-alcoholic Saskatoon berry blonde ale, KittiePIG is coming out the gate with plenty of flavor and none of the buzz. Intended to pair well with the fans' festival experience, the can signals an exciting new project for the teo veteran creatives. 

 

"I'm so excited for the metal masses to try KittiePIG!," says Lander. "Brewing our own NA beverage is new and uncharted territory for us, but I think we've really created something delicious and decadent without the usual regret. With an homage to our Canadian roots thrown in for good measure with the added Saskatoon berry flavor, it's certainly a unique taste experience beer aficionados and casual drinkers alike will love."

Jones comments, "We identified a gap in the market for non-alcoholic beverages that cater to music fans and health-conscious individuals alike. Market research showed that consumers have been leaning towards healthy alternatives, seeking out low-sugar and non-alcoholic options. KittiePIG's aim is to fill this gap by offering a product that is not only desirable and delicious, but that also caters to fans as well as their wants and needs."

KittiePIG is vegan and places an added emphasis on working with breweries that work to responsibly source their ingredients and care about sustainability. Women-and-LGBTQ+ owned and operated, KittiePIG is diversifying the beer market with entry that allows everyone to participate. 

Get your hands on a can - HERE

 

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