Adidas and Korn Launch Collaboration Three Decades In the Making

Adidas and Korn Launch Collaboration Three Decades In the Making

- By Ramon Gonzales

The inaugural adidas Originals and KoRn collaborative collection features designs inspired by the band's seminal 1996 release, 'Life Is Peachy'. 

Few bands and brands are have become as synonymous with one another the way Adidas and Korn have. In the same way that the Bakersfield originals changed the game with their sound, they also paved a new lane in rock music fashion - pioneering a 90's aesthetic that has since come full circle. 

Shelltoe shoes, extra fat laces and customized track jackets became standard wear in the late 90's as KORN continued to skyrocket to superstardom. As the band's popularity grew to legendary levels, the link between the three stripes and the Korn became the stuff of nu-metal lore. 

Despite the connection, Korn's content proved way to controversial for the athletic wear giant. While the band even changed the brand name into a era-defining acronym with A.D.I.D.A.S. ("All Day I Dream About Sex"), the thematic direction of the heavy music game changers, didn't mesh well with a brand that was such a pillar of mainstream culture. 

The backstory is what makes the eventual collaboration between Adidas Originals and Korn such a significant moment. 

This October 27th, the two entities will finally converge for a joint collection designed with the band and inspired by artwork and imagery from their seminal 1996 LP, Life Is Peachy. 

The footwear collection will feature the chunky version of the Campus 00s silhouette and a branded variant of the iconic Supermodified sneaker. Complete with graphic insoles, a handy pair of spare fat laces, KoRn logos, plus bonuses like a guitar pick keychain and a co-branded box make these a must for any fan. 

As for the apparel portion of the collection, the drop will include two graphic t-shirts and a Three Stripes hoodie with emblazoned with the band’s logo. Of course the collection will also feature two takes on the iconic adidas Originals tracksuit – one in black with white accents and the other as a nod to the Jonathan Davis special featuring his unmistakable purple sequins.

The adidas Originals x Korn collaboration collection arrives October 27th. Shop the collection - HERE



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