Texas outfit Fire From the Gods is using their platform to contribute to the ongoing discussions regarding social reform and police brutality. The band dropped a poignant new video for the track, "Break the Cycle." The visual begins with Frontman AJ Channer recounting his own struggles with social injustice and expresses a sincere frustration with having to relay that reality to his child, the way it was explained to him.

The video includes footage from Channer's trek to both Atlanta and Minneapolis to participate in the ongoing protests spurred by the death of George Floyd and most recently Rayshard Brooks.

Channer also penned a lengthy op-ed piece for LOUDWIRE this week entitled, Break The Cycle: The 8 Minutes + 46 Seconds That Changed the World. An excerpt from the think piece reads,

The whole system is infected. The imperative is to break the cycle. It is not with the police that I quarrel, but it is with the system that has enabled and supported racism. Neither Black people, nor White people are going anywhere. We are going to have to occupy this earth together. So, I leave you with this — “I don’t need you to love me nor do I need you to like me. Just respect my right to exist.”