Marking the arrival of “Bullet 2.0” the band make a triumphant return with the album’s feverish new single, “Knives”
This weekend marked the return of one of the U.K.’s most formable heavy music forces as Bullet For My Valentine took to the Download Pilot stage and celebrated the announcement of their seventh full length studio album.
The self-titled release will arrive on October 22nd via SpineFarm and Search & Destroy records and follows the bar-setting success of the band’s 2018 LP, Gravity. That album proved to be one of the band’s biggest efforts to date, amassing some 1 billion plus streams in the U.S. alone.
As for the next iteration of the band, the 2021 self-titled release ushers in what’s next for one of and rock’s most proven entities and ratchets up the degree of audio assault packaged in the BFMV sound. “This is the beginning of Bullet 2.0,” says vocalist and lead guitarist Matt Tuck. “It signifies where we are right now. The music is fresh, it’s aggressive, it’s more visceral and passionate than it’s ever been.”
“I think it’s the most ferocious side of Bullet For My Valentine that I’ve ever known,” adds lead guitarist Michael “Padge” Paget. “It’s time for us to put out a really angry, heavy, aggressive record. I just can’t wait to grimace on stage!”
“I wanted to come out guns blazing, fucking middle fingers flying, and just go for the throat,” punctuates Tuck. “I think this is a far more aggressive, intense part of Bullet For My Valentine. It’s always been there. I’ve just never opened the floodgates on it. I want to take people’s heads off in a metaphorical way.”
The creative process began for Tuck back in 2019, though 2020 brought on an unexpected halt. Midway through the year, Tuck again took up the sword and got to work with long-time collaborator and co-producer of BFMV’s 2015 LP, Venom, in Carl Brown. The duo got to work on what resulted in the band’s most intense offering to date.
To properly introduce the next era of the band signified by the seventh, aptly self-titled album, the band has shared the lead single in “Knives”. Enlisting director Fiona Garden, the visual presents a consuming experience that serves well in reaffirming that Bullet 2.0 just might be the heaviest version of the band yet.
Watch the visual for “Knives” below and pre-order the self-titled album from Bullet For My Valentine – HERE