The epic animated visual includes the expertise of former Pixar executives Mark Andrews and Andrew Gordon.
Following a lengthy stretch of online speculation and veiled hints at something new in the works, heavy metal pillars Iron Maiden have followed through on their tease and delivered their first offering of new music in six years with the single, “The Writing On the Wall”.
The arrival of the band’s highly-anticipated single follows a campaign in which Dickinson and company invited fans to join them at ‘Belshazzar’s Feast,’ a biblical reference to the Book of Daniel which is said to be the original story of the commonly used phrase, “the writing is on the wall”. Combined with the acronym W.O.T.W. – it is now apparent was the band have been hinting at for quite some time.
The new serving of metallic mastery from the legends comes packaged with a beautifully animated music video spearheaded by two former Pixar executives in Mark Andrews and Andrew Gordon. Working in tandem with London animation studio BlinkInk, the full vision of Iron Maiden and the narrative behind the track comes to life in the stunning clip that certinaly raises the bar for animated music videos.
Iron Maiden frontman Bruce Dickinson shared the genesis of the working partnership, “I had a pretty clear idea of the concept to accompany the song and when I met Mark and Andrew, on Zoom, it quickly became clear we were all very much on the same wavelength, and this was reinforced with the addition of Nicos and his young BlinkInk team. Our weekly team Zoom meetings were then usually both highly creative and a lot of fun!
“I’m very proud of the way the video turned out; it’s more like a mini-film, really. I knew it was going to work out as soon as Mark brought my treatment to life with his incredible storyboards – I thought we could make something very special together. I think we did and hope our fans will agree. In fact it’s pretty much created by Maiden fans!”
The cut’s director Nicos Livesey also weighed in on the expansive effort that went into the project, “We quickly found the expertise we wanted, and people were literally throwing themselves at me to work on a Maiden video – we had more than 60 people in 13 countries from Brazil to France, and Romania to the USA to add something to the clip and I’d say their love, passion and understanding of the band shines through every frame. They were a dream team for the producers and myself to manage.”
Watch the truly epic animated clip for Iron Maiden’s “The Writing On the Wall” below.