In the vein of Emo Nite, SUGAR sources DJs and stage production to revisit the greatest metallic hits of the late 90’s and early 200s.
Starting right out of the gate with an ambitious national tour, SUGAR is a 23-date traveling DJ party that aims to highlight a pivotal time in heavy music. Tapping into the aggression and aesthetic of the late 90’s and early 2000’s, DJs will curate playlists focused on the golden era of Nü-metal, cranking ageless anthems that defined a generation from the likes of Korn, System of a Down, Deftones, Slipknot and many more.
Spearheaded by Brian Howe, who also serves as the tour’s lead DJ and production manager, SUGAR functions as a testament to a moment in time that continues to influence the currently landscape of heavy culture. “I think that nu-metal is one of the most impactful subgenres of heavy metal to ever exist in terms of how it rippled through the pop-culture of the time,” Howe explains.
“It’s already been about 25 years since bands like Korn and Limp Bizkit were all over MTV and if every other culturally significant genre of music from the past 5 decades can have its own dance night why not nu-metal? As someone who loved listening to these bands as a kid and enjoys going out with friends as an adult it just makes perfect sense for us to create a ‘nu’ space where these bands and the genre can be celebrated.”
In addition to piecing together playlists that offer the most comprehensive soundtrack of the era, SUGAR will also underscore the current impact of Nü-Metal by bridging the contemporary artists that continue to carry the torch. Bands like Bad Omens and Code Orange, Tallah and Wargasm, Spiritbox and Turnstile will all be in the mix, showcasing how the sound has come full circle.
Check the full list of dates for SUGAR: THE NU-METAL PARTY below. Tickets for all dates are on-sale this Friday, January 27, at 10 am local time. Tickets can be purchased via Thenumetalparty.com
March 3 St. Louis, MO Delmar Hall
March 4 Philadelphia, PA Theater of Living Arts
March 4 Atlanta, GA The Masquerade (Hell)
March 10 Cleveland, OH House of Blues
March 18 Baltimore, MD Rams Head Live
March 24 Fresno, CA Strummer’s
March 25 Cincinnati, OH Bogart’s
March 25 Sacramento, CA Ace of Spades
March 31 San Jose, CA The Ritz
April 1 Detroit, MI St. Andrew’s Hall
April 1 Bakersfield, CA Temblor Brewing Company
April 7 Los Angeles, CA The Regent
April 7 Reading, PA Reverb
April 14 Chicago, IL House of Blues
April 15 Niagara Falls, NY The Rapids Theatre
April 28 Orlando, FL Level 13
April 29 Worcester, MA Off The Rails
April 29 Lincoln, NE Bourbon Theatre
April 29 Jacksonville, FL 1904 Music Hall
May 6 Indianapolis, IN The Vogue
May 12 Sayreville, NJ Starland Ballroom
May 19 Pittsburgh, PA Spirit Hall
May 20 Albany, NY Empire Live