Serj Tankian enlists director Roger Kupelian of 'The Lord of The Rings' and 'X-Men' for "How Many Times?" music video - Knotfest
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Serj Tankian enlists director Roger Kupelian of ‘The Lord of The Rings’ and ‘X-Men’ for “How Many Times?” music video

Posted by Ramon Gonzales in News on June 8, 2021

The visual teams the director and the System Of A Down frontman fo the final visual for his recent ‘Elasticity’ EP.

For the finale of the series of visuals anchoring Serj Tankian’s most recent EP release in Elasticity, the System of A Down frontman has enlisted venerated auteur and blockbuster visual effects specialist Roger Kupelian to direct the music video for “How Many Times?”

The director whose credits include mega-Hollywood hits including ‘The Lord of the Rings’ and ‘X-Men’ loaned his talents to the project with Tankian to conclude the visual potion of his most ambitious solo effort.

“It’s amazing to be working with my good friend Roger Kupelian again whose images of the two kings (The Argonath) in ‘The Lord Of The Rings’ are stamps in New Zealand,” explained Tankian. “He also directed ‘Honking Antelope’ and ‘Reconstructive Demonstrations’ for us years ago. Excited to share this video.”

“How Many Times?” follows the successful release of previous visuals in  “Your Mom,” “Elasticity,” “Electric Yerevan” and “Rumi” to complete the final component of the powerful 5-track release.

The project also concedes with the recent release of Tankian’s inspiring documentary ‘Truth To Power’ available via Oscilloscope Laboratories/Live Nation Productions. The film chronicles Tankian’s influential voice as the lead of one of heavy metal’s most formative rock outfits. A priority in his personal and professional life, Tankian’s unwavering pursuit of social justice, allows him to weaponize his songs and celebrity for actual reform. Tankian’s decades-long campaign for formal U.S. recognition of the Armenian Genocide was finally adopted by Congress in December of 2019, with President Biden officially recognizing the murders in April of this year.

‘Elasticity’ is currently available via Alchemy Recordings/BMG – HERE. Watch the Roger Kupelian-directed cut for “How Many Times?” below.


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