$uicideboy$ mark the release of 'Sing Me A Lullaby, My Sweet Temptation' with reveal of the visual for "Matte Black" - Knotfest
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$uicideboy$ mark the release of ‘Sing Me A Lullaby, My Sweet Temptation’ with reveal of the visual for “Matte Black”

Posted by Ramon Gonzales in News on July 29, 2022

The arrival of the cut serves as the duo’s first official music video since 2018’s “For the Last Time”

NOLA’s alt hip hop outliers $uicideboy$ are celebrating the release of their highly-anticipated third studio album Sing Me A Lullaby, My Sweet Temptation via G*59 Records with the launch of their first official music video in nearly four years.

Coupled with the arrival of the tandem’s 13-track manifesto, “Matte Black” serves as the third preview of the project – a track that embraces the bass-heavy, venomous spit of that vaulted Ruby da Cherry and $crim to cult-like acclaim. The track also includes a self-directed music video that serves as the first for the elusive team since 2018’s “For The Last Time” – an entry which has tallied over 81 Million views. For further emphasis on the significance of the new video, $uicideboy$ lyric videos have surpassed an unfathomable 1 Billion views collectively.

The single follows the previously revealed cut from the album in “THE_EVIL_THAT_MEN_DO” and scintillating swagger in “Escape From BABYLON.” Since the project’s introduction, the pair of preview singles have gone on to accrue more than 25 million streams – speaking to the appetite that sparked by the $B devout.

The album also serves as an pivotal testament to both the band’s personal and professional evolution. Sing Me A Lullaby, My Sweet Temptation follows a period of reassessment in 2020 and 2021 that prompted both members to seek treatment, explore rehab and gain a new sense of purpose, clarity, and resolve. Speaking to the personal weight of the project, Ruby detailed the resilience reiterated on this record.

“In the past, a lot of the music was about heroin, oxy, hating your life, and wanting to kill yourself,” explains Ruby. “You think achieving your dreams will solve every problem in your life, but it doesn’t. The problems that were there don’t go away. We’ve learned a lot. This album is more positive than anything we’ve ever done before.”

$crim goes on to echo how their bleak beginnings have segued into a positive new chapter. “The message is, ‘As hard as life gets, which you know it does, don’t ever give up. We hope we can serve as examples because we don’t come from shit. On tour, I would grab the mic and say, ‘Hey dude, I’m a drug addict. I was suicidal. I was a couple of months away from death, and it’s the same with Ruby. We’re here to tell you life does not have to be like that. There is another way to live.’ Nobody ever said that to me, but I’m going to say it. We can show people there’s a light at the end of the tunnel.”

With the release of their latest album, $uicideboy$ will embark on their annual Grey Day Tour – a massive 40-city nationwide arena trek that includes pivotal plays in Los Angeles at The Kia Forum and a grand finale in Denver at Red Rocks Amphitheater. Reiterating the band’s universal reach, the tour is bolstered by supporting sets from Ski Mask the Slump God, $not, JPEGMAFIA, Code Orange, Knocked Loose and Maxo Kream – a versatile assembly of artists that spans hardcore and hip hop.

The most ambitious tour to date, the 2022 edition of Grey Day follows a staggering run of 35 consecutive sold-out shows on Grey Day 2021 -tallying more than 250,000 fans through the doors. A full list of 2022 tour dates are below and tickets can be purchased HERE

Watch the Max Beck-directed music video for “Matte Black” below. Sing Me A Lullaby, My Sweet Temptation is now available via G*59 Records – HERE

Sing Me A Lullaby, My Sweet Temptation x $uicideboy$

GREY DAY 2022 TOUR DATES:

8/2 – Chicago, IL – Huntington Bank Pavilion *

8/5 – Detroit, MI – Pine Knob Music Theatre *

8/6 – Minneapolis, MN – Somerset Amphitheater *

8/7 – Milwaukee, WI – American Family Insurance Amphitheater *

8/8 – Lincoln, NE – Pinnacle Bank Arena +

8/10 – Albuquerque, MN – Isleta Amphitheater +

8/12 – San Diego, CA – North Island Credit Union Amphitheatre +

8/13 – San Francisco, CA – Bill Graham Civic Auditorium +

8/14 – Sacramento, CA – Toyota Amphitheatre +

8/15 – Reno, NV – Reno Events Center +

8/17 – Seattle, WA – Climate Pledge Arena +

8/18 – Boise, ID – Ford Idaho Center Amphitheater

8/19 – Portland, OR – Veterans Memorial Coliseum

8/21 – Salt Lake City, UT – USANA Amphitheatre

8/23 – Oklahoma City, OK – The Zoo Amphitheater

8/24 – Kansas City, MO – Azura Amphitheater

8/26 – Austin, TX – Germania Insurance Amphitheater

8/27 – Dallas, TX – Dos Equis Pavilion

8/28 – Houston, TX – 713 Music Hall

8/31 – Tampa, FL – Yuengling Center

9/1 – Jacksonville, FL – Daily’s Place Amphitheater

9/3 – New Orleans, LA – UNO Lakefront Arena

9/6 – Philadelphia, PA – Freedom Mortgage Pavilion ^

9/7 – Pittsburgh, PA – Stage AE Outdoor #

9/9 – Boston, MA – Xfinity Center #

9/10 – Akron, OH – Blossom Music Center ^

9/11 – Toronto, ON – Rolling Loud Festival

9/13 – Brooklyn, NY – The Brooklyn Mirage #

9/16 – Indianapolis, IN – Ruoff Music Center ^

9/17 – St. Louis, MO – Hollywood Casino Amphitheater ^

9/18 – Cincinnati, OH – PromoWest Pavilion at Ovation ^

9/20 – Norfolk, VA – Chartway Arena #

9/21 – Charlotte, NC – PNC Music Pavilion #

9/23 – Nashville, TN – Municipal Auditorium #

9/24 – Atlanta, GA – Lakewood Amphitheatre #

9/26 – San Antonio, TX – Freeman Coliseum #

9/27 – El Paso, TX – El Paso County Coliseum #

9/29 – Los Angeles, CA – Kia Forum #

9/30 – Las Vegas, NV – Thomas & Mack Center #

10/1 – Phoenix, AZ – Phoenix Raceway #

10/31 – Denver, CO – Red Rocks Amphitheatre


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