The Garrick Lauterbach-directed cut is the kind of visual that stick with you long after you have walked away from the screen.
Zeal & Ardor continue to prove to be one of the more provocative forces in heavy music with the psychologically terrifying visual packaged for their introductory single in “Run”. The single was unveiled just a few weeks ago and offered a commanding return following the loaded gun of an EP with Manuel Gagneux’s unflinching Wake Of A Nation.
The single serves as the first track from the forthcoming third full-length effort from the outfit’s creative architect, Manuel Gagneux. Partnering with auteur Garrick Lauterbach, the particular aggressive single is augmented with the kind of menacing visual compliment that haunts the audience in a very cerebral way.
Gagneux offers the following of the video release, “Very excited to share this video for ‘Run.’ Garrick Lauterbach, who directed it, and I share a fascination with deep dreams and AI. Being able to weave it into a narrative of mental diaspora was an incredible treat. I hope you enjoy it as much as we do.”
Director Garrick Lauterbach adds, “Manuel Gagneux’s smashing track enabled us to condense certain current fears through our digital consciousness — what a trip it was. Hold on to your tin foil hats and get ready to “RUN!'”
The track is said to serve as a precursor in both tone and instrumentation for what is to come from Zeal & Ardor. Upon the initial release of the track Gagneux offered, “‘Run’ is the first single we are releasing off of our self-titled album because, while there are definitely familiar elements present, it sets the tone for things to come. It is surely one of our most aggressive songs yet, but that is just a vanguard of what lies ahead. So run while you still can.”