Subscribers to the NBCUniversal streaming service will be able to see live events like Wrestlemania for no additional cost.
As reported in Variety, NBCUniversal’s streaming service Peacock is now the exclusive destination for WWE Network programming in a blockbuster deal.
Starting mid-March, Peacock will welcome the existing 1.1 million subscribers from the WWE Network and place them in their Peacock Premium tier. This means that those subscribers will be able to get the same access to the same WWE programming, in addition to the premium tier programming of Peacock, while only paying $4.99 USD a month versus the $9.99 that they were paying strictly as a WWE Network subscriber.
In addition to the more for less incentive, Peacock will give fans the chance to see major WWE live events like Wrestlemania, the banner’s biggest annual event, for no additional charge.
While the specifics of the deal hav remained undisclosed, reports suggest the partnership is a five-year deal with financial figures in the neighborhood of $1 billion dollars over the duration of the partnership.
“We feel great about the financials. Otherwise we wouldn’t have done the deal,” said Nick Khan, WWE’s president and chief revenue officer. “To have WrestleMania in particular — which is our Super Bowl — available [for no extra cost] on Peacock is quite different from other models you’re seeing.”
Boasting some 17,000 hours of WWE programming as well as access to the promotion’s energized live events (the first of which ‘Fastlane’ premieres March 21st, 2021), the WWE Network will begin producing “one signature documentary annually” for the WWE Network on Peacock. The partnership will see the an archive of “Raw” and “SmackDown” including every WWE, WCW and ECW pay-per-view event in history with the latest from NXT, NXT UK and WWE 205 Live included in the extensive network programming.