Ticketmaster unveils new technology designed to help resume concerts with socially-distant protocol

Posted by Ramon Gonzales in News on November 5, 2020

The ‘SmartEvent’ platform will allow event producers the ability to maximize safety and efficiency once concerts are allowed to resume.

Ticketmaster is currently developing new technology that will help venues establish and execute socially-distant protocol once live events are allowed to resume. The grim reality is there is no real timetable on just when that will be, but there is a bit of optimism with knowing that there is planning in the works.

The ‘SmartEvent’ technology was introduced via th Live Nation blog last week. The summary of the purpose is that the tool “gives event organizers the ability to adapt protocols to meet evolving needs of capacity, distancing and other logistics throughout the reopening journey for” once concerts are given the green light to resume.

Among the biggest selling points of the technology include a ‘Time Entry Tool’ which will give attendees real time updates on which entrances have the least traffic and will allow organizers to stagger entrance times to ensure minimal bottleneck and maximum safety.

There will also include a ‘Social Distance Seating Tool’ that allows event producers and organizers to maximize capacity and efficiency while adhering to social distancing regulations using custom algorithms.

Ticketmaster president Mark Yovich offered the following insight of the ongoing development. “While initially intended to help fans and organizers get back to live, some of these innovations will long outlast COVID-19, streamlining processes and providing endless opportunity to modernize the event experience,” Yovich says. “We have every confidence that the industry will prevail, and that our cutting-edge technology, local expertise, global reach and fan insights will lead the way.”

Read the complete SmartEvent announcement via the Live Nation blog – HERE