Rock stalwarts Black Veil Brides have heralded the start of a new campaign with the arrival of a new, mid-Victorian themed cinematic visual for the title track of their new EP, Bleeders. The reveal of the track marks not only the arrival of the new release, but signals the start a comprehensive campaign that includes a new partnership with Spinefarm Records, in addition to the commencement of the accompanying title tour.
Bleeders marks the inaugural release with Spinefarm. Along with the emotive title track, the EP features an imaginative recount of Sweeney Todd’s "My Friends," as well as a commanding rendition that pays homage to the original in U2's "Sunday Bloody Sunday."
As far as the inspirational cues that inspired Biersack, the Black Veil Brides architect attributes his affinity for the Victorian villainy of Sweeney Todd that steered him down the path to cultivate The Phantom of the Opera, Misfits, and more. Sourcing those iconic visual aesthetics for the creative direction of Bleeders, the video for the title track finds Biersack taking up the straight-blade in his latest iteration of rock spectacle.
See the video for "Bleeders" directed by Jensen Noen below.
Along with the news of the pending EP and the teaming with Spinefarm, Black Veil Brides have begun their live production of Bleeders with the kick off of their North American tour. Along with Creeper, Dark Divine and Ghostkid, Black Veil Brides will trek the country for the next month, showcasing the totality of Bleeders live.
Additionally, the band is using their unique platform to appeal to the BVB Army for a virtual blood drive benefitting the American Red Cross. As of April 22, fans have pledged 1577 pints. For context, one pint of blood can save some three lives. "As Bleeders, it's our mission to effect positive change. Help us to help others in this time of need," the band shared in a collective statement calling their followers into action.
The Bleeders EP arrives via Spinefarm later this year. See the complete list of dates and cities for the North American Bleeders Tour featuring Black Veil Brides, Creeper, Dark Divine and Ghostkid below.
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BLACK VEIL BRIDES ON TOUR
WITH DARK DIVINE, CREEPER + GHOSTKID
4/25 — San Francisco, CA — Fillmore
4/27 — Las Vegas, NV — Sick New World*
4/28 — Salt Lake City, UT — The Depot
4/29 — Denver, CO — Ogden Theater
4/30 — Kansas City, MO — The Truman
5/2 — Minneapolis, MN — Fillmore
5/3 — Chicago, IL — Concord Music Hall
5/4 — Green Bay, WI — Epic
5/5 — Detroit, MI — Royal Oak Theater
5/7 — Albany, NY — Empire Live
5/8 — Boston, MA — House of Blues Boston
5/9 — Richmond, VA — The National
5/10 — Raleigh, NC — The Ritz
5/12 — Daytona Beach, FL — Welcome to Rockville*
5/13 — Atlanta, GA — Buckhead Theater
5/15 — New York, NY — Palladium Times Square
5/16 — Philadelphia, PA — Fillmore
5/17 — Columbus, OH — Sonic Temple*
5/18 — Nashville, TN — Marathon Music Works
5/20 — San Antonio, TX — The Aztec Theatre
5/21 — Houston, TX — RISE
5/22 — Dallas, TX — The Factory
5/24 — Tempe, AZ — The Marquee
5/25 — Los Angeles, CA — The Belasco
*Festival Date