Photo by Maurice Nunez
Proving Taco Bell has been especially tapped in for the last twenty years, the brand's Feed the Beat program has been cultivating emerging talent under the radar since 2006. Rooting in artist discovery, the program was established to support working musicians on the road all with a very unprecedented premise - "no contracts, no obligations, and no strings attached."
Since it's inception, the Feed the Beat program has supported more than 2000 artists as they pursue their dreams on the road. Starting out initially with $500 in Taco Bell Bucks to ensure bands could eat while out on tour, the program has since evolved into a unique platform that has placed more than 200 Feed the Beat alumni into the Taco Bell advertising campaigns.
Among the most prestigious placements would include Turnstile's launch with Tony Hawk and Doja Cat's rendition of Hole's "Celebrity Skin" - a campaign that roped in the Super Bowl, Coachella and the return of the Mexican Pizza in one comprehensive effort.
To mark the 20th anniversary of the Feed the Beat program, Taco Bell has unveiled their Class of 2026 - commemorating the 20th anniversary of the program and spotlighting a field of artists that speak to the future of music and art. Spanning genre and generation, the field of artists pooled for the 2026 anniversary class consist of a broad swath of surging names, all of which are paving the own lane across punk, hardcore, hip hop, indie and beyond.
Among the artists confirmed in the field of 100 compiled for the commemorative class, the likes of TERROR, Dying Wish, Guilt Trip, Landmvrks, Ecca Vandal, Locked Shut, Ladrones, Combust and Sumo Cyco are paired with the likes of Violet Grohl, MX Lonely, Dante Elephante, The Two Lips, Partyof2, Congress the Band, Ken Pomeroy, Protect, Chloe Qisha and many more.
The 20th anniversary class of the Feed the Beat Program joins successful alumni including artists like Mannequin Pussy, 100 Gecs, Dillon Francis, The All-American Rejects, RØZ and many more who each were included in the program and have since go unto make a sizable impact in their own respective lanes.
Check the field of artists confirmed for Taco Bell's Feed the Beat Class of 2026 below, Get additional information on Taco Bell's Feed The Beat Record Club that features new vinyl record drops in the Taco Bell app sourcing artists from the Feed The Beat program. Get more info - HERE
