LA-based, genre-fluid collective Hollywood Undead have announced their signing with Sumerian Records in a big way. Beginning their next era on a new label, the band have delivered a powerful crew cut that functions as a real message of gratitude to the fans that have rode with Undead since day one.
"Hollywood Forever" doubles as the start of the band's next chapter, while embracing their storied career - along with all the highs and lows that have been a part of the journey thus far. Speaking on the message at the core of the track, Johnny 3 Tears shared the intention of the song.
"This song is for the fans. They’ve allowed us to live out our dreams and simple words can’t express our gratitude - so we wrote this for them."
As the band embark on their next iteration, they continue to embrace the history that has propelled them to become a multi-platinum unit. As a testament to their shared history, the art work for the new single, "Hollywood Forever" also features the reintroduction of the band's definitive masks - updated with a modern design from legendary prosthetic artist Jerry Constantine.
Commenting on the newly established partnership between Hollywood Undead and Sumerian Records, Charlie Scene shared his auspicious outlook for the future. , “It’s refreshing to find a group of people who share the same vision and are as passionate as we are about this next chapter for Hollywood Undead. Our idea of what this band could be has never seemed so possible. Excited to get started.”
The founder and CEO of Sumerian Records Ash Avildsen also shared his optimistic forecast from the label and the genre-smashing veterans. "Hollywood Undead is a band who are unapologetically themselves. They are authentic, diehard for their art and never back down from taking a chance for what they believe. In an era where so much has been vitiated, these gents carry the torch for the attitude of rock that made me fall in love with it as a kid.”
"Hollywood Forever" from Hollywood Undead is now available via Sumerian Records. Get the single - HERE
