Vulvodynia Drops New Video for "The Randlord"

Vulvodynia Drops New Video for "The Randlord"

- By Ramon Gonzales

The South African sensation continue their latest run in support of their Unique Leader Records debut, Entabeni. 

The South African deathcore collective continue to ride high on the strength of their scorching debut on Unique Leader Records, Entabeni. 

Embracing cultural folklore for thematic inspiration, the combination of technicality and terror built into the album make for a presentation as significant as their source material.

Underscoring the band's dominant brand of deathcore, "The Randlord" emphasizes Vulvodynia's prowess and songwriters, stroytellers and skilled showmen in extreme music. 

Presenting a bit of social commentary in cultural context, the latest single and accompanying music video frame an important era of history - one that plays an pivotal role in the socio-economic landscape of the band's home of South Africa. 

 

 

Vocalist Lwandile Prusent explains, “The Randlord is written from the perspective of a wealthy, glutinous, maniacal, narcissist who has discovered that mass monetary gain directly coincides with absolute positions of power. The concept is based on the European financiers and capitalists who took control of the diamond and gold mining industries in South Africa from the late 1800s."

Prusent continues, "We wanted the vibe of this track to have a certain braggadocious swagger whilst simultaneous showcasing the brainwashed perspective of the citizens that have turned into devoted followers of The Rand Lord.

During our most recent North American tour with Fallujah we filmed all the footage of this video in various venues to multiple amazing crowds. After the release of this video we are set to hit the road once again this September and bring our live show to Australia and New Zealand.”

The new music video for "The Randlord" also serves well in conveying the kind of impact Vulvodynia have had in the wake of their recent release. Comprised of footage captured during the band's latest tour with Fallujah, the clip captures the band's live intensity and their continued effectiveness in amassing new believers. 

Speaking to the magnitude of the latest album, the band expained, “Entabeni is a very important album for us, it sees us at crossroads in our career. We’ve fully embraced the idea of writing as a collective, exploring every member’s ideas, experiences and formed them all together to create what we think is our most ambitious album yet. We wanted to explore the concept of African folklore on this album and based a lot of the songs off of old stories found in poems, books and even through word of mouth from our vocalist Lwandile’s older family members.”

Vulvodynia are set to embark on a touring run that will touch down in Asia, Australia and New Zealand next month. An updated list of tour dates and cities can be found below. 

 

 

During our most recent North American tour with Fallujah we filmed all the footage of this video in various venues to multiple amazing crowds. After the release of this video we are set to hit the road once again this September and bring our live show to Australia and New Zealand.”

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